Internet Marketing 101 - The Need to Know

We have already established why so many people go into internet marketing and why so many fail. Here we are going to tell you how you can be successful with internet marketing. There is a lot of money to be made in this industry. The only thing standing between you and that money is knowledge. Internet marketing is more than a job, it's a career.

When we say knowledge, we are not talking about getting a college degree or going back to school. What is meant is taking the time to educate yourself on the industry in general and the specific niche you plan on working in. Lets first address niche.

A niche is a micro market within a larger market. For example, there are 50 people in a room and all of those people watch television. That is the market at large. Of that 50 people 30 of them only watch television at night (this is a niche) and out of the 30 only 10 of them watch the news (a more exact niche.) The more you can narrow your market down the more success you will have. You need to know who your target market is. If you try to market to everyone you are going to be sorely disappointed it the results you get. Eskimos don't need snow, and the desert doesn't need more sand.

Finding the best niche market, there are two ways you can do this. You can do the research and figure out what the hot markets are and then figure out what those markets are looking for. Or you can get started in a niche you are already familiar with. This could be a hobby or pastime you enjoy doing, such as golf. Golf is an industry, a niche market, and within golf there are a number of other niches. For example golfers that only walk the course or golfers between the ages of 20 and 35, female golfers, children golfers and so on. Each one of those groups is going to be looking for something different.

Build an online presence. It is incredible important that you understand that people aren't going to do business with you because of a product or service you offer. People are going to do business with you because of you. In the internet marketing world products and services change, the only constant in your business is you. This means you have to work to build a relationship with your market. You can't go out and meet them face to face... or host a party to get to know everyone. You have to do it through article writing, social networks, forums, websites and newsletters.

The focus should never be to sell your product or service to anyone. Your focus should always be on how you can help your potential customer solve a problem they are having. If they can trust in the advice you are giving and you come off as knowing what you are talking about people are going to be more inclined to do business with you. Remember no one likes to be sold to. They like to feel as though they are getting something that they need, that is going to make their life better in some way... and they like to feel as though it was completely their choice.

These are the keys to internet marketing. Those that are successful at internet marketing use these key points each and every day.

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